Deloitte: Future of Trust

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Developing an enterprise platform to enable C-Suite executives to protect, strengthen and amplify Trust within their organizations
 
The TrustIQ 2.0 platform helps C-Suite executives understand, measure, quantify, and enhance Trust to enable their organizations to diagnose opportunities and prioritize actions that drive Trust, impact stakeholder behavior, and drive enterprise performance.

Project Setting

Role
UI/UX Designer, Consultant

Timeline
16 Weeks 

Team
1 Partner
1 Senior Manager
1 Senior Designer
1 Designer

My Contributions 
  • Worked alongside Deloitte’s Research & Insights’ lead Trust researcher to enhance Trust research, creating various low and high-fidelity wireframe iterations
  • Played a pivotal role in developing platform modules like Historical Trend Analysis and Environmental, Social, and Governance (ESG).
  • Led design thinking workshops and review sessions with Future of Trust leadership while ensuring visual quality assurance (QA) with Tableau developers.

 

 

 

My Impact 
  • Implemented a User-Centered Design (UCD) framework for the Future of Trust initiative, educating leadership on design thinking principles.
  • Created 30+ distinctive data visualizations across 3 dashboard modules to narrate the Trust narrative vividly.
  • Commended by the head of Trust research for harmonizing visual design skills with the team’s technical expertise to animate data effectively.
  • Acknowledged by the Vice President of Enterprise Trust for exemplary attention to detail and a profound grasp of the envisioned user experience.
Project Overview
 
How do you make Trust tangible?

The impactful occurrences of the previous year emphasized the significance of Trust, showcasing transparency and consistency as elements to have within organizations. Several C-suite executives, steering their companies through the pandemic, acknowledge Trust’s significance; however, similar to other crucial strategies in the C-suite agenda, measuring what you can’t manage remains a challenge.

Deloitte’s Future of Trust created TrustIQ, an enterprise platform, aiming to make Trust actionable. However, after two years since its launch at version 1.0, the product hasn’t evolved. With Trust gaining critical importance for global brands, Trust leadership now seeks to improve its visual design to enhance the product’s market presence
Introduction
 
Uncovering Design Gaps Through Heuristic Evaluations
Initially, the design team aimed to tackle simple tasks such as minor visual enhancements and standardizing colors and typography. However, upon evaluating the product, we discovered a glaring absence of User-Centered Design (UCD) principles. This oversight meant our product lacked consideration for how users perceive data visualization and the fundamental concept of Trust.

Taking this into account, the team set out to enhance the visual design, implement UX principles, and establish a User-Centered Design (UCD) framework for consistent platform development. This journey also influenced the Trust practice’s product roadmap, leading to the evolution from TrustIQ 1.0 to 2.0, resulting in the following outcomes:

1) Ensuring uniform branding across the entire platform through a comprehensive corporate style guide.

2) Backing up fresh features and modules aligned with the ever-evolving Trust research.

3) Innovative methods to define, measure, and gain Trust fueled by data visualizations.

The Challenge
 

During our exploration alongside Trust leadership, the we uncovered a range of obstacles that surpassed mere visual alignment concerns. Initially expected to swiftly handle a visual update and minor fixes, we pushed for a more extensive approach, aligning with the larger goal of transforming the dashboards into an enterprise-level platform.

These were the 3 areas we pinpointed for the advancement towards TrustIQ 2.0: (1) Visual Design, (2) Data Storytelling, (3) Information Architecture

Introducing Trust IQ 2.0 

In the end-to-end (E2E) platform design, the we prioritized scalability and uniformity. We restructured the product roadmap to incorporate upcoming features like an ESG and supply chain-focused module. Additionally, we promoted and educated the team on embracing design thinking principles, ensuring the practice upholds a robust, well-crafted software foundation for future iterations.

For TrustIQ 2.0, we organized our approach based of the 3 individual modules/dashboards: Industry Benchmarks, Client Diagnostic Results, and Impact on Performance. Each module followed a similar process with adjustments to suit the requirements of each dashboard
 
The platform is part of Deloitte Global’s initiative that bridges two large system capabilities across Deloitte. With the platform pushed to 2.0, the team is armed with a new visual and UX design and new dashboards to tell the story of Future of Trust. We are continuing to support the team and capture potential clients to kickstart their trust journey!